Pashmina Weavers 'the weaving magic in traditional way' brand is launched to identify the product from the flock. Pashmina Weavers branded products achieve highest performance standards meeting stringent quality criteria as specified under the Pashmina Weavers brand positioning. Pashmina Weavers brand focuses on the unique benefits of Pashm, Yak Pashm & Byang Tsm  (sheep wool) of Rupsho (Changthang) and Chinese Pashmina & silk yarn and also uses best quality yarn made from Australian Marino and New Zealand wool. It focuses on tribal ethnic weaving skills, such as its quality, purity of ethnic designs, unique weaving practices specialized only by these tribal weavers.

It also capitalizes on its strength and accessibility to pure Pashm, Yak Pashm, Byang Tsm (sheep wool) directly from the nomadic herdsmen of Rupsho  (Changthang) practicing nomadic pastoral life in cold desert pastures of northern and eastern Ladakh and Chinese Pashmina and silk yarn.